The Pacific Pride Festival is free to the public and attracts a diverse crowd of nearly 4,000 lesbian, gay, bisexual, transgender, queer (LGBTQ+) and ally supporters and their families from the Central and South Coast. The all-day event in August features a line-up of live entertainment, exhibitors, local food, informative non-profits, activities, and community member support.

CrossHatch Winery and Carr Winery are the official wine partners of the Pacific Pride Festival.